Design for Conversions Conference

Online conference, 17-21 May 2021

The first edition of the Design for Conversions conference was held online, from 17 to 21 May 2021.

This was a virtual conference, free to attend live, where design and UX experts shared their most practical insights on how to increase sales, drive more conversions and improve usability by using best design practices that put people first.

In a nutshell: making a strong, immediately actionable business case for human-centred design, accessibility and inclusion.

Design for Conversions will run again in 2023, on a date to be announced

Sign up to the newsletter to find out when

"Thank you so much Piccia for all the time, care and effort you have put into this summit. You and the guests you have interviewed have provided so much value. Many, many thanks for all that you have done."

"This conference keeps giving and giving. Every day has been a blast so far and I have learned so much. Every day I'm excited for the line up!"

"Thank you so much Piccia. So wonderful to meet everyone. This has made a massive difference to me 💜"

Imogen Allen

Day 1 - 17 May 2021

The first day was opened by the legendary Joe Natoli, followed by Vincent Brathwaite and Cloudways.

All the conversations on this first day were around the fact that when we focus on helping people first, we usually also convert more.

"Piccia, this is amazing. I don't know how to thank you for this conference. I've learned more the past few days that I have ever learned from any conference"

Day 2 - 18 May 2021

The second day was content day! The speakers talked to Piccia how content and words shape design, leading to products that convert more because they focus on the needs of the customers, addressing their issues and finding solutions before they even have the time to ask.

"Brilliant. For those who don't have it yet, get the Lifetime Pass. These talks are so valuable, I plan to watch many of them again throughout the upcoming year!"

Day 3 - 19 May 2021

On the third day we discussed how to build a product that helps you customers make more money; how investing in good design will result in massive growth for your agency; branding as an agent of change and driver of profits; and how focusing on personas can also result in a focus on conversions.


A Product That Grows Your Customers’ Business

"Thank you so much Piccia for organising this conference. As a new starter in web design it has been inspiring and incredibly helpful to listen to all the wonderful speakers. I really cannot thank you enough for such an invaluable opportunity to see and hear such sound advice from yourself and so many other experienced professionals in this industry."

Day 4 - 21 May 2021

The fourth and last day of the conference actually fell on Global Accessibility Awareness day, so we were proud to host two talks focussing on accessibility and inclusion.

The Design for Conversions newsletter is called "Still Untitled". It started after the conference to keep the connection with the attendees alive. It's a newsletter on UX and design by Piccia Neri, with the ambition to help you increase conversions by putting people first - sometimes, if not always, in a long-winded way. Sign up to read it before anyone else, and to get exclusive news and offers.